DRIVING HIGHER RESPONSE WITH DEEPER SEGMENTATION
A Brierley client for more than 25 years, Hertz and its marketing programs continue to evolve and lead the car rental industry. The launch of Hertz Gold Plus Rewards in the summer of 2011 is no exception to this evolution — with Hertz presenting new branding and new offers to enroll members in its enhanced reward program. With the brand's character Horatio as the spokesperson, this campaign reached members in every media: email, direct mail, web, point of sale and more.
www.hertzgoldplusrewards.comSERVICES PROVIDED
Loyalty/CRM StrategyTechnology
Analytics/Research
Creative
Production/Fulfillment
