• Company
• Leadership
• Board
• Brierley Europe

Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world's most popular and measurably-profitable loyalty programs. A true leader in the industry, Brierley entered the customer Relationship Management® arena nearly a decade before the competition — trademarking the term long before it was in vogue.

Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 175 clients across a broad spectrum of industries.

In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications.

While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.

We are a privately held corporation that is a 20%-owned affiliate of WPP, P.L.C., one of the world's largest advertising and communications services companies.